If you've been scrolling through Instagram, browsing collector groups, or visiting your favorite pop culture stores lately, you’ve probably spotted a wide-eyed, toothy little creature popping up everywhere. That’s Labubu, and in 2025, this quirky character is having a major moment.
But really... what is a Labubu?
Let’s explore how this tiny creature became one of the most talked-about collectibles this year.
So, What is a Labubu?
At its core, Labubu is a fictional character designed by Hong Kong-based artist Kasing Lung in collaboration with the popular toy brand Pop Mart. Originally part of a series called The Monsters, Labubu was never meant to be just "cute."
It has a bit of a mischievous charm, often portrayed with big ears, sharp little teeth, and a grin that’s more playful than scary.
Over time, Labubu’s look has evolved, but its essence remains the same, a curious, adventurous, and slightly spooky creature that feels straight out of a dreamy storybook.
A Quick History of Labubu
Labubu first appeared in Kasing Lung's illustrations before transitioning into collectible figurines through Pop Mart. Thanks to the rise of blind box culture, where buyers don’t know exactly which design they’re getting, Labubu quickly became a favorite among fans who loved the thrill of the surprise.
Soon after, Labubu dolls grew beyond shelves and started popping up in everyday items. Today, you’ll find it as a plush keychain, a crossbody bag, or even as a backpack. It's more than a toy now, it’s a fashion statement.
Why this Popmart Character is Everywhere in 2025?
A few key reasons:
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Celebrity Buzz
Labubu became a global sensation after celebrities like Lisa of BLACKPINK, Dua Lipa, and Kim Kardashian were seen flaunting Labubu keychains and bags on social media.
Lisa’s posts in particular sparked a frenzy among fans, pairing Labubu with luxury fashion. These organic celebrity shoutouts turned Labubu into a must-have trend overnight.
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Pop Mart’s Global Reach
Pop Mart has expanded rapidly, with stores and online drops across Asia, Europe, and North America. Their strategic marketing (and limited-edition releases!) keep fans coming back for more, especially for Labubu.
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Gen Z's Love for All Things Trendy & Unique
Labubu taps perfectly into Gen Z’s obsession with trendy, aesthetic, and collectible items. With its cute-meets-weird charm and strong visual identity, it's no surprise that
Labubu was designed to resonate with a younger audience that values self-expression, quirky fashion, and share-worthy collectibles.
What is the Rarest Labubu?
Among the many Labubu dolls, rarity plays a big role in their collectible value. The rarest Labubu figures are usually secret editions or limited runs released by Pop Mart. These are tough to find but highly sought after by collectors worldwide.
Keep an eye out for special versions in the blind boxes if you want to hunt one down!
Trending Labubu Must-Haves in 2025
Here are some fan favorites you can’t miss:
1.Cute Mario Labubu Plush Backpack Bag
This fun fusion of Mario and Labubu is not only adorable, but also surprisingly functional. It’s soft, roomy, and turns heads wherever you go.
2.Plush Labubu Crossbody Bag
Perfect for everyday use, this crossbody bag blends playful design with practicality. Great for Labubu lovers who want to wear their fandom.
3.Pop Mart Labubu Big Into Energy Plush Keychain – Random Blind Box
Each 17 cm tall Labubu keychain is a delightful mystery! Made with soft polyester and sturdy PVC, these mini companions are built to last. They’re compact, cute, and incredibly fun to collect or display.
4.Pop Mart Labubu Plush Keychain – The Monsters Series (Random Blind Box)
Another fantastic edition, this plush keychain series is ideal for collectors who enjoy the element of surprise. Each design feels like a tiny piece of art, with quality you can see and feel.
Where to Start Your Collection?
If you're new to this world and still wondering what is a Labubu doll, there's no better time to dive in than now. Whether you're collecting for fun, for fashion, or for investment (yes, some of these can really grow in value!),
Labubu is a unique addition to any shelf or outfit.
Bonus Tip: Explore More at ArtGalleryZen
While you're here, don’t just stop at Labubu. Visit ArtGalleryZen to explore their exquisite jewelry collection, including body chains that are just as unique and expressive. It's the perfect place to discover artistic finds that match your style and personality.
So go on, start your Labubu journey and treat yourself to something beautiful while you're at it.
